Bloomster

A brand-new label, Bloomster harnesses the benefits of mushrooms in a focused range of dietary supplements. We created its visual identity and packaging. The power of mushrooms inspired a logo and monogram with a joyful, organic spirit. Their structures—at times gilled, at times diffused—inspired lines that trace a new cartography of holistic modes of action. Earthy colors, warm, enveloping, and reassuring, resonate with a living connection to humus and a renewed relationship with nature.