Lucas Meyer Cosmetics

With the integration of Lucas Meyer Cosmetics, Clariant’s ambition was to preserve the brand’s distinctive DNA while carrying its founding mission further. Having already redefined its identity on two occasions, we were once again invited to support Lucas Meyer Cosmetics at a pivotal moment in its history: to craft a new narrative, a new signature, and a new visual language designed to articulate seamlessly with the Group’s identity. “Spark New Pathways” both renews the brand’s singular energy and establishes a more assertive presence in the world of actives. This assignment was led in parallel with the transformation of Clariant Beauty’s identity, whose scope had been broadened by this strategic acquisition.