Securing the new promises of beauty
- Brand Identity
- Web site architecture and art direction
- Product communication
Asserting the legitimacy of a new player
in the beauty and well being industries
To enter its target markets more quickly and more efficiently, Spectrums Europe needs to adopt their communication codes. As time is of the essence, they choose us for our expert knowledge of cosmetic ingredients. Hand in hand, we define the strategic value propositions and develop a new brand scenario.