True Biotic

Challenge what you know

Probiotics possess a native affinity with the skin and favor gentler surface action relying on subtle cross-talk pathways. However, formulating with living microorganisms presents challenging issues. With SymReboot L19, Symrise introduces the first processed probiotics with an intact cell wall, thus preserving the original structural efficacy of the bacterium.


  • Innovation narration
  • Art direction
  • Product video
  • Product communication

Introduction to the micro-language of the skin

How to launch a sophisticated technology on a market already crowded with oversimplifying and misleading notions ?  Working closely with the scientific experts of the client, we have formulated a series of original narrative concepts providing convincing strength and structure to the value proposition of the product.