Beauty inside out
Pioneering high performance nutri-cosmetics
- Product scenario
- Narrative concepts
- Visual identity
How to reaffirm a leadership status in a rapidly changing market?
Performance does not make it all. In spite of what many people think in the industry, the precedence and robustness of proofs of concept are not always sufficient to build up sufficiently strong barriers to entry. Faced with a younger but more communicative competing offer, Robertet identifies the need to rethink Lipowheat communication . Aligning more effectively the product value propositions with the fundamentals of Robertet’s brands, we develop a sharper, more distinctive product scenario for the ingredient. The first step to a more effective communication platform. •