Blue Innovation

Microalgae diversity unlocked

Blue is the new green. Our world needs new solutions to tackle the challenges we’re facing today. In nutrition & well-being, healthier, more efficient solutions that respect nature are essential to promote a better way of living. A French start up with a revolutionary biomimetic production technology, Microphyt is taking up the challenge.


  • Brand narrative
  • Web site design
  • Art direction
  • Product communication

From technical innovation to a new vision of beauty and well being

By entering a new phase of business development, Microphyt identifies the need to renew its website. We seize the opportunity to rethink the architecture of the brand’s value propositions and to identify their most universal dimension. More than just a revamped web site, we deliver a stronger and more engaging brand narrative.