Life genius delivered
The deinococcus way
Some essential natural molecules are almost impossible to extract from vegetable sources in a pure form. However, nature teaches us that extraordinary prodigies can be achieved with the collaboration of smaller organisms. Inspired by Life genius and convinced by the potential of symbiosis, DEINOVE has developed an exclusive platform dedicated to fermentation. It relies on extremophile Deinococci and other rare bacteria with exceptional resilience to achieve the biosynthesis of precious actives.
- Innovation narrative
- Art direction
- Product communication
Beauty molecules by extreme prodigies
Developing a novel technical proposition does not make it all. It still needs the right concepts and visuals to capture its audience. For their introduction in the personal care market, we connected Deinove with the new narratives of life sciences.