Novel actives inspired by the science of algae
- Narrative concepts
- Art direction
- Product communication
Fully expressing blue ingenuity
A brand identity can emerge progressively. With Gélyma, it all started with a plain and straightforward request – an ad for a new active ingredient. At the agency, it was enough to trigger our inspiration for a new story line. Then, over time, each new production gave us the opportunity to deploy and strengthen the narrative, progressively creating the fundamentals of a sharper more efficient brand platform.